Delhi: There is a difference between any other cricketer and Virat Kohli retiring from Test cricket, only then different aspects of its effect are being discussed. In today’s professional time, the discussion of the impact on his brand value due to his retirement is as special as the lack of runs not getting from his bat due to the impact on Team India’s performance.

Virat Kohli’s brand value will fall!

The common thinking should be that after this new decision, Virat Kohli’s brand value will fall, but you will be surprised that the cricket experts believe that the decision to retire from the Test will not affect his brand value recently.

This statement is as true on the surprising as in the last few months (despite retiring from T20 International Cricket), his brand value will increase. At present, he is one of the top players in the world of celebrity endorsement in the country.

Brand value may also increase

The more surprising thing is that some experts believe that it is very possible, after retiring from the test, leave the impact on their brand value, it can also increase. The brand and agency associated with them is thinking that most of their big brand contracts are going to be renewed and their endorsement fees can also be seen in renewal. Just as his decision to retire from T20 International cricket on his brand value did not affect, similarly it will happen now. The truth is that his retirement from T20 was not even felt in the market of brand value.

Kohli is a ‘superstar’ brand

How is it possible that those who are not playing in two formats in international cricket, still retain their height as a global sports icon and brand ambassador? The answer is that ODI International Cricket and IPL will still keep them in the eyes of people and they will remain a special identity in the same way. Some brand experts believe that this endorsement market is expected to last longer than the brand Kohli and cricketer. The impact of his name is responsible for this, which became after years of hard work and he is Amitabh Bachchan, Bollywood Khan, Sachin Tendulkar and M.S. There are ‘superstars’ brands like Dhoni.

The effect may be affected after retiring from Test cricket

Overall, it can be said that retiring from Virat Kohli’s Test cricket will not affect his brand value and it will decrease gradually. The biggest factor behind this statement is that the brand value will also depend on how active he remains on social media? In his case, another special factor will now be how much they live in India?

Right now, on the argument to spend time with the family, ‘any series or a few hours after the end of the tournament, the rest of the team is separated from the team, it does not seem to hold the London flight’ special ‘but now if he made his identity of a’ foreigner ‘that wants to wish only money from India, then its brand will have an impact on their brand value. Today Tendulkar and Dhoni are not active in international cricket but there is any chance, their presence maintains them in the news, due to which they are still in the market of brand value.

More than 270 million followers on Instagram

Those who are hoping that retiring from Test cricket will reduce Virat Kohli’s endorsement fees completely, he will get disappointed. The brand Kohli will remain strong as he will play ODI and IPL and his presence on social media (which has more than 270 million followers on Instagram) will keep him in the eyes of people. Apart from this, fitness, discipline and better style in every task and along with wife like Anushka Sharma, makes her liked on every front. These features are different from cricket but increase the brand value made due to cricket.

7 crores of 2 days

At present, he is taking Rs 3.5-4.5 crore for one day work as endorsement fees, Rs 3.5-4.5 crore and Rs 7 crore for 2 days work. When there was a big noise on the decline in their form, the effect also came on the brand value. Two years this fell (top in 2020 with $ 237.7 million and after that it fell 21 percent to 185.7 million dollars) and in 2022 it was $ 176.9 million.

Virat changed this image with some good score and in 2023 it increased by 28.9 percent and increased to $ 227.9 million (about Rs 1900 crore). Their brand remains intact in the market directly, not only good performance on the ground, with an image as an Idol for a leader and youth. He is currently above Bollywood stars like Ranveer Singh and Shah Rukh Khan in the brand value.

Ronaldo’s over 115 million followers

In 2024, he also left behind Neymar Junior like the second most followed (with about 67.8 million followers) athletes on the social media platform X and only Cristiano Ronaldo (over 115 million followers) are above them. Well, in the brand value, not at the top that was ‘Everest’ for them, but if you keep it ahead, then this will be the biggest professional success.

At present, Virat’s portfolio has about 20 companies (most special: MRF, HSBC India, Ocean Beverages, Essilor, Blue Star and Digit Life Insurance) and further their eyes are only on choosing a premium brand. He is one of the owners of the football team FC Goa in the Indian Super League, one of the largest investors in the fitness chain Chisel, the fashion brand Wrogn is his, the restaurant is the restaurant and it can do the same as them that the years old, the large price Puma contract did not renew the contract. Additionally, there are investors in startups such as a blue tribe with digit insurance and plant-based products.

Market experts say that this is the difference between Virat Kohli and Rohit Sharma. Rohit Sharma’s brand value has started to be affected, but so far Virat Kohli is at the crease.