Samira Vishwas
Tezzbuzz|24-05-2025
IPL: Indian Premier League (IPL) is not just a cricket tournament. Rather it is a major platform of sports, entertainment and business. These days, cricket lover is crazy about IPL. Players are showing their glow on the field and fans are reaching the stadium to support their favorite teams.,
People know that if a team wins, they get a lot of amount. But do you know if a team loses then how much damage does it suffer? Let’s know about it.
According to media reports, IPL (IPL) 2024 commercial value was $ 16.4 billion. Looking at these data of media reports, it can be said that IPL is not just a tournament but a very big business model. 40 to 50 percent of media rights are given to franchisees. At the same time, 80 percent of the ticket sales also goes to the team.
The main sources of income of IPL franchisees are media rights, ticket sales, sponsorship, merchandising, OTT platforms, franchise stake and prize money. Digital and TV rights have the highest income. Teams earn profit from more sponsored deal and advertising due to increasing brand value.
If one loses a single match in the IPL (IPL), its owners may lose crores of rupees. Actually, to form a team, its owners buy one player each for crores of rupees.
Apart from this, there is also a huge expenditure in branding and matching the match. In such a situation, if a team loses a single match, its owner suffers a huge loss.
The victory and defeat in every match affects the team’s brand and its sponsors. If a team is losing continuously, then its brand image is affected. This directly affects the sponsor and brand ambassador deal.
The brands are especially ready to stay with the team that is doing well. The owners of the IPL team can also make huge profits by selling their shares. When the team’s brand value increases, investors’ interest also increases.