Sunrisers Hyderabad (SRH) co-owner and CEO Kavya marana familiar face whose animated reactions during Indian Premier League (IPL) matches have frequently become viral internet memes, has finally spoken out about the phenomenon. She attributes her expressive demeanour to her deep emotional connection to the team and the persistent focus of broadcast cameramen.

Maran, affectionately known as the ‘Queen of IPL Memes’ by fans, has garnered significant social media attention for her wide range of expressions, from sheer joy to profound disappointment, captured during high-stakes SRH games. In a recent interview with InsideSport, she candidly explained the origins of these viral moments. “Those are my raw emotions that you’re seeing because my job has brought me to the point that I have to put myself out there,” Maran stated. She highlighted that her seating in Hyderabad is fixed, making her an easy target for cameras, but even at away venues like Ahmedabad or Chennai, cameramen “manage to find me.” This constant spotlight, she understands, is what inevitably leads to the creation of memes.

Maran’s presence at SRH matches has become an integral part of the IPL viewing experience. Despite not having a background in entertainment or sports, her reactions have become synonymous with the franchise’s identity. She is regularly seen passionately cheering from the stands and occasionally delivering motivational speeches to the team in the dressing room.

Kavya Maran’s unwavering support for SRH

Explaining her profound connection to the SRH franchise, Maran shared, “When it comes to Sunrisers, I genuinely wear my heart on my sleeve. I think when you put your heart and soul into something, you naturally tend to get very personally attached to its successes and failures.” This deep emotional investment means that every win or loss for SRH is visibly reflected in her demeanour, making her reactions relatable to fans and, consequently, prime content for meme creators.

The SRH franchise, which last clinched the IPL title in 2016, has experienced varying fortunes in recent seasons, finishing as runners-up in 2024 but dropping to sixth place in the IPL 2025 points table. Through it all, Maran’s unwavering support and visible passion have continued to resonate with fans, solidifying her status as a symbol of the team’s spirit.