The IPL has become one of the most lucrative sports properties globally. The tournament features 10 franchises and brings together elite cricketers from around the World.

Since its inception, the popularity has driven up media rights and sponsorship deals year after year significantly boosting the financial growth of the BCCI.

However, a recent report has revealed that IPL has contributed 59% of the Board’s total revenue in 2023-24 financial year.

It is learnt that BCCI has earned INR 9,741 crore during the fiscal year. Of that, IPL has generated venue of INR 5761 crore highlighting the league’s unmatches commercial success.

“BCCI in 2007 discovered a golden goose – the IPL which is now a 100 per cent part of the BCCI. The tournament is the best and media rights are constantly going up.”

“IPL also ensures that players from Ranji Trophy-level get a playing field. IPL will continue to churn out profitability as it grows further,” said business strategist and independent Lloyd Mathias.

Despite the IPL dominates the financial landscapes, there’s growing consenus that the BCCI is yet to tap into the full commercial potential of its other properties.

Non-IPL media rights, which include broadcasting deals for bilateral international series and domestic tournaments, brought in INR 361 crore in FY23-24, a fraction of what IPL generates.

The Chief of Rediffusion, believes the BCCI is sitting on untapped opportunities within domestic cricket.

“BCCI has immense potential to commercialise traditional formats like Ranji Trophy, Duleep Trophy, or CK Nayudu Trophy to shore up non-IPL revenues,” said Sandeep Goyal.

“The board has close to ₹30,000 crore in reserves, which brings in about ₹1,000 crore a year in interest alone. These revenues aren’t just sustainable – they are poised to grow 10–12 per cent annually, thanks to expanding sponsorships, media deals, and matchday earnings,” he added.

Meanwhile, the International Cricket Council (ICC), the World Sports governing body, is dependent on BCCI for funding since it’s failing to drive revenue.