Cricketer Virat Kohli has sold his sports brand One8 to Agilitas Sports.

Virat Kohli News: Cricket legend Virat Kohli has decided to sell his sportswear and athleisure brand One8 to Agilitas Sports. Along with this, he is also buying a small stake in the company by investing Rs 40 crore in Agilitas Sports. Through this deal, Virat Kohli’s brand One8 will now operate as an independent global sports brand. Agilitas Sports is already active in manufacturing and licensing sports footwear and now it is set to take the One8 to new heights.

Virat Kohli has made this deal a few months after one of his big endorsement deals ended. After an eight-year long partnership worth Rs 110 crore with Puma India, Virat is now entering into a new partnership with Agilitas Sports. Abhishek Gangwar, Co-Founder and CEO, Agilitas Sports, said that One8 will now operate as an independent, premium global sports brand and its distribution partners are being finalized in markets such as the UK, South Africa and the US.

Investment of Rs 40 crore in Agilitas

Virat Kohli has invested Rs 40 crore in Agilitas Sports. Through this investment he has acquired 1.94% equity stake through Compulsory Convertible Preference Shares (CCPS). This information has come to light from documents filed in the Ministry of Corporate Affairs.

Virat Kohli expressed his excitement about this new beginning on social media. “Today marks the beginning of an exciting new chapter for me. The beginning of a new journey for One8 and Agilitas, driven by purpose and ambition. I am taking One8 back to Agilitas,” he wrote on Instagram and Twitter.

Virat Kohli launched One8 in 2017 in collaboration with Puma. At that time there was only a licensing agreement between Puma and One8, which did not include an equity stake. Now this deal with Agilitas Sports is completely different. Abhishek Gangwar, former MD of PUMA India and South Asia, said that Agilitas Sports is also looking at sponsorship deals with global sports events for One8 and building brand identity through athletes. However, he did not give much information about these deals, because the talks are still going on.

(For more news apart from Virat Kohli invested ₹40 crore in Agilitas after selling his One8 brand news in Hindi, stay tuned to Rozanaspokesman Hindi)

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