Delhi: There has only been mention of its increase since the beginning of IPL. Especially when we talk about the brand value of IPL franchises, there has been a surprising increase in it. This increase is evidenced by the amount taken by BCCI for the later teams as compared to the initial team formation. In such a situation, if it is known that amidst commercial and geopolitical difficulties, the brand value of top franchises has declined in the last 5 years, then it would be nothing more than a surprise.

Continuous decline in IPL brand value

According to a report by Brand Finance, these difficulties engulfed the IPL in 2025, which engulfed the world, and the brand value declined. According to this report, the valuation of the IPL ecosystem has come down from US $ 9.2 billion (approximately Rs 82700 crore) in 2024 to US $ 8.5 billion (approximately Rs 76100 crore) now. The result is that since 2023, the league is continuously below the benchmark of US $ 10 billion. These figures are like a challenge and warning for IPL. The time has come for change and handling of IPL.

This decline was not only due to the league being halted midway due to India-Pakistan tensions last season. It was also due to the instability in the franchises since the mega auction and the market turmoil following the Real Money Gaming (RMG) ban in India. The big teams which were showing more than 30 percent increase in brand value also faltered.

Special facts to brand value of IPL

• Mumbai Indians is still number 1 with US$ 108 million but there is a decline of 9 percent in brand value.
• Despite Royal Challengers Bangalore winning their first title, there is a 10 percent decline in brand value to US$ 105 million.
• Chennai Super Kings also saw a big decline of 24 percent and now the brand value is US $ 93 million.
• Kolkata Knight Riders brand value declined by 33 percent and now stands at US$ 74 million.
• Sunrisers Hyderabad’s brand value fell by 34 percent to US$ 56 million.
• Rajasthan Royals brand value has dropped by 35 percent to now at US$ 53 million.
• Delhi Capitals also fell by 26 percent to US$ 59 million.
• Even though Punjab Kings took promotion from number 9 to number 6 in the rankings, the value of the team dropped by 3 percent to US$ 66 million. It was saved from a big fall by the excellent performance under the captaincy of Shreyas Iyer.
• Lucknow Super Giants, despite big expectations and big names, is down 2 percent at US$ 59 million after an ordinary performance.
• The only team whose brand value increased is Gujarat Titans and their value is US$ 70 million after an increase of 2 percent.

Warning for BCCI and franchises

• All these figures are like a warning. A decline in valuations has been seen earlier also, but this time experts are looking at it as a warning. The brand value of IPL was Rs 92500 crore (about US $ 10.2 billion) in 2023, which came down to Rs 82700 crore (about US $ 9.2 billion) in 2024. It will further reduce to Rs 76100 crore (about 8.5 billion US dollars) in 2025.