The Indian entertainment industry is entering a new era as K Sera Sera Virtual Studio, India’s largest virtual production facility, has announced the completion of the world’s first music video shot entirely within an AI integrated virtual studio. The project marks a defining moment for music video production, combining creativity, technology and cost efficiency at unprecedented levels.

The music video, directed by ace filmmaker Ramji Gulati, sees Hiya debuting alongside popular actor Rohan Mehra, whose launch is tipped to be one of the most awaited introductions of this season. This music video is going to be released soon.

What really makes this project different is that its entire creation took place within Serra Serra Virtual Studio’s advanced LED Volume ecosystem, powered by AI-based environment creation and real-time rendering. From the Dubai skyline to the London Bridge and other premium international locations, every visual element was digitally created and controlled in-house in the studio. No outdoor shoots, no international travel, and no logistical delays.

Satish Panchariya, Chairman, K Sera Sera, has played a key role in introducing and expanding virtual production in India, with a clear ‘filmmaker-first’ approach. Anticipating the limitations of traditional green screen setups and the increasing complexities of physical shoots, they focused on building an integrated production ecosystem that combines advanced LED wall technology with AI-integrated virtual environments. These LED walls provide real-time, high-resolution digital locations that simulate natural lighting and reflections on set, while AI enables intelligent environment creation, live adjustments and seamless scene transitions during the shoot. Combining technology with practicality, they have made high-end global visuals more affordable for producers and far more freeing for directors, allowing creative decisions to be made quickly, within controlled budgets and deadlines. His vision positions virtual production not as a futuristic concept, but as a working and scalable solution that is changing the way stories are made in India today.

This approach provides a huge advantage for manufacturers. Virtual production dramatically reduces expenses associated with location permissions, travel, crew movement, weather- constraints, and long post-production timelines. Directors and producers can see the scene live on set, make immediate creative changes and achieve final-quality visuals right on camera, saving both time and budget and increasing creative control.

This project proves to be a strong and forward-looking debut for Hiya. Their performances unfold in visually rich global environments, reflecting their screen presence within a technologically immersive setting and reflecting the evolving language of modern storytelling.

From an early age, Hiya has demonstrated a keen self-awareness and clarity of identity, which has shaped her into a confident, articulate and thoughtful personality who brings purpose to her on-screen presence. Her multidisciplinary educational journey reflects this vision—starting with a science background, followed by fashion styling and marketing from the Style Coaching Institute in London, nutrition certification from the Clean Health Fitness Institute in Australia, and currently studying business strategy from Harvard Business School. This rare combination of creativity, technical savvy, wellness awareness and strategic thinking enables him to naturally adapt to advanced virtual environments, and positions him as the perfect talent for the future of AI-integrated, technology-driven entertainment.

Sharing her experience, Hiya said, “Working in a virtual studio was truly surreal. In a matter of minutes I could go from one part of the world to another—Dubai, London and beyond—without leaving the set. It completely changed the way I look at performance and storytelling. I am grateful to K Sera Sera Virtual Studio for giving me this platform, and to Mr. Satish Panchariya, who believed in new talent and the power of technology.” This project has been a beautiful learning experience for me and an unforgettable start to my journey.”

K Sera Sera Virtual Studio’s AI-integrated infrastructure enables lighting, reflections, depth and ambience to respond naturally to performance, creating realism that traditional green-screen setups cannot replicate. The result is cinema-grade output, fast turnaround and significantly lower production risk.

This music video is not just a creative achievement but also a testament to how music videos, commercials, OTT content and films can be made smarter, faster and more affordably in India. Delivering global visuals at controlled costs, K Sera Sera Virtual Studio is redefining production standards and establishing India as a serious global hub of virtual filmmaking.

As the industry awaits the release of this music video, this project stands out as a landmark achievement – ​​introducing a promising newcomer, collaborating with established talent, and most importantly showcasing how AI-powered virtual production is shaping the future of visual entertainment.