Board of Control for Cricket in India (BCCI), despite its status as world's wealthiest sporting body, finds itself at the center of a social media storm.

The catalyst? A viral image of young all-rounder Ayush Badoni donning the prestigious Team India jersey for the first time, set against a backdrop that many fans described as "unprofessional" and "disrespectful."

Ayush Badoni, Lucknow Super Giants sensation, received a dream call-up to the national squad midway through the January 2026 ODI series against New Zealand, replacing the injured Washington Sundar.

While the moment should have been a celebration of his hard work, the official "jersey reveal" photo shared online quickly turned into a meme fest.

Instead of the high-gloss, sleek studio environments usually associated with international sports, the picture showed Badoni posing against a cluttered, poorly maintained wall.

Fans were quick to spot dark patches and discoloration that many jokingly attributed to "gutkha stains," a common sight in public spaces in certain Indian cities.

Fans Troll BCCI

Trolls immediately began questioning if the shoot took place in Kanpur, a city often teased in internet culture for 'Gutkha Stained' walls.

The contrast between the iconic blue jersey and the "shabby" background triggered a wave of criticism directed at the BCCI’s media and production team.

was it shot in kanpur?

— Alyasa Haider Khan (@alyasaonchain) January 15, 2026

Background features a tactile, textured surface, with pan stains that add a unique, unrepeatable character.

— Sunderdeep - Volklub (@volklub) January 15, 2026

Looks like he's in a Vimal ad

— Darshan Gajara (@WeirdoWizard) January 15, 2026

I see vimal more than anything else

— Guts (@TheUncertifiedX) January 15, 2026

Those paan stains 🤮

— Not So Political (@ntsopolitical) January 15, 2026

BCCI vimal sponsorship on wall

— ਸੰਦੀਪ ਸਿੰਘ ਸੱਗੂ 🔴🔥sandeep (@im_sunnysaggu) January 15, 2026

More to follow...